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BAB Jerez

Graphic production.
Craft, material and meaning.

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Interiors

Real Club Valderrama

When an image begins to inhabit a place.
Fine Art photography in a meeting room at Real Club Valderrama

Production: BAB Jerez

Location: Cádiz

Year: 2025

Scope: Fine Art photography integrated into interiors

A room has its own rhythm before an image arrives. The Fine Art photography introduced into the representative spaces of Real Club Valderrama begins by listening to that rhythm: recognising the light, scale and character of each place.

Reproduction and the choice of materials allow the photographs to enter into a dialogue with the architecture and the way the rooms are used. The intervention finds its value in that sense of belonging: images that keep their presence while seeming to have been part of the space all along.

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