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BAB Jerez

Graphic production.
Craft, material and meaning.

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Museography

El Puerto de Santa María Archaeological Museum

Colour guides the eye. Architecture tells the story.
Exhibition graphics beneath the vaults of El Puerto de Santa María's Archaeological Museum

Production: BAB Jerez

Location: El Puerto de Santa María, Cádiz

Scope: Graphic production and exhibition installation

A museum can build a journey within another time. At El Puerto de Santa María's Archaeological Museum, a contemporary intervention sits alongside historic architecture, allowing the building to remain part of the story.

Each section has its own colour identity, guiding visitors between archaeological periods and contexts. Printed wallcoverings turn exhibition volumes into continuous surfaces: text, image and colour connect the collections without breaking the reading of the space. Graphics do not occupy the architecture; they help interpret it.

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