La Gran Regata

In a port, an image meets a different scale: structures, distances and the movement of people through the space. Graphics for La Gran Regata accompany that landscape and make the presence of the Port Authority of Cádiz recognisable.

Production includes printing and mounting systems for an outdoor installation. The relationship between format, material and position keeps the communication legible within the port environment, where every surface must respond both to the viewer and to the conditions of the place.